How Vera Clinic Unified Their Entire Operations on Workiom
Discover how Vera Clinic, a leading Turkish health tourism provider, replaced multiple disconnected tools with Workiom’s all-in-one platform, cutting costs, automating workflows, and eliminating manual reporting across CRM, logistics, inventory, and more.
Vera Clinic is a premier health tourism provider headquartered in Türkiye, serving patients from across the globe. With a team of 200 professionals, Vera Clinic specializes in delivering world-class medical services to international patients, from initial inquiry through post-treatment follow-up. As the demand for health tourism in Turkey continues to grow, Vera Clinic needed an operational backbone strong enough to match its ambitions.
Vera Clinic’s growth came with a hidden cost: operational complexity. As the company scaled, so did the number of tools, subscriptions, and manual processes required to keep everything running. The result was a fragmented digital environment that created friction at every level of the organization.
Key challenges included:
Rigid CRM with no customization: The existing CRM system lacked the flexibility to adapt to Vera Clinic’s unique workflows, making it difficult to tailor the platform to their specific patient journey and sales process.
No automation capabilities: Every follow-up, status update, and task assignment was performed manually, leading to delays, inconsistencies, and an over-reliance on individual attention to detail.
Scattered tools and multiple subscriptions: Different departments relied on different platforms for each use case, from CRM and task management to inventory and logistics, with no integration between them and a separate subscription cost for each.
Reporting as a burden: Generating reports was so labor-intensive that Vera Clinic had to dedicate an entire employee exclusively to reporting. Data was siloed, hard to compile, and rarely delivered insights in time to matter.
The combination of these pain points was holding the team back from focusing on what truly mattered: delivering exceptional patient experiences and growing the business.
Workiom’s Solution
Vera Clinic partnered with Workiom to undergo a comprehensive digital transformation, not a partial upgrade, but a full consolidation of all their tools into a single, interconnected platform. Every previous subscription was replaced, and every core workflow was rebuilt inside Workiom.
The solution covered six critical areas of the business:
CRM: A fully customized CRM was built to match Vera Clinic’s patient acquisition and management workflow, allowing the team to track every lead, follow-up, and conversion in one place.
Task Manager: A centralized task management system ensured accountability and visibility across all departments, replacing scattered to-do lists and informal coordination.
Project Manager: Complex, multi-step patient care and operational projects were tracked end-to-end through Workiom’s project management module.
Inventory: Medical and operational inventory was managed digitally, reducing the risk of stock discrepancies and manual errors.
Logistics: Patient transport, scheduling, and logistics coordination were brought under a single roof, enabling smoother operations from arrival to departure.
Marketing: Campaign tracking and marketing workflows were integrated into the same platform, connecting marketing activity directly to patient outcomes.
Critically, all six apps were designed to work together, with relational data flowing between modules, eliminating duplication and creating a unified view of operations. Automation was implemented across workflows to remove repetitive manual tasks and reduce human error. A robust reporting system was set up to deliver real-time, data-driven insights without requiring manual compilation.
Results and Benefits
The impact of switching to Workiom was felt across every dimension of Vera Clinic’s operations:
Significant cost savings: Consolidating all tools onto a single platform eliminated multiple software subscriptions, generating meaningful savings across the organization.
Elimination of manual effort and human error: Automation replaced time-consuming manual processes, freeing up staff to focus on higher-value work and significantly reducing the risk of mistakes.
A dedicated reporting role was no longer needed: With Workiom’s built-in reporting capabilities, real-time reports could be generated on demand, meaning the full-time employee previously dedicated to reporting could be redirected to more strategic responsibilities.
Better, faster decision-making: Access to accurate, up-to-date data empowered leadership and department heads to make more informed decisions with confidence.
Improved overall quality of work: With all tools connected and workflows streamlined, the overall quality and consistency of operations improved measurably across teams.
“Workiom completely transformed the way we operate. We went from juggling multiple disconnected tools to having everything in one place, with automation that saved us countless hours and reports that actually help us make better decisions. It’s not just a platform, it’s a real business partner.”
— Waleed Taleb, CMO at Vera Clinic
Start Your Digital Transformation Journey Today
From eliminating an entire reporting function to cutting costs across multiple subscriptions, the results speak for themselves. For any health tourism provider, or any company operating across multiple complex workflows, Vera Clinic’s transformation illustrates how the right platform can become far more than a software tool. It can become a true business partner.
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