Marketing Asset Management Template

Why use Workiom's Marketing Asset Management template?‍

Workiom’s Marketing Asset Management template is a comprehensive solution designed to organize and manage all your marketing assets in a centralized location, ensuring easy access and efficient use across various marketing and sales channels.

• Centralized Asset Management: Archive and categorize all marketing materials for easy retrieval.
• Linked Use Cases: Connect assets to specific use cases and companies, filtering by industry or function.
• Enhanced Marketing and Sales Support: Use organized assets across social media, sales, email marketing, and other channels.
• Customizable: Adapt the template to fit your marketing structure and asset categorization needs.

How to use Marketing Asset Management template

Navigate through your marketing assets with a template that ensures every piece of content is organized, categorized, and easily accessible for various uses.

Step-by-step guide

• Manage Use Cases: List and link use cases with other lists to access important assets for each case.
• Manage References (Companies): List existing customers as references, including descriptions and testimonials, and link them with use cases and case studies.
• Manage Case Studies: Create and organize case studies with successful customers for future use.
• Manage Resources: Organize and archive all resources, ensuring the sales, customer success, and marketing teams can easily find what they need.

Features

Key Automations

• Automated Notifications for New Resource Uploads: Send automated notifications to team members when new marketing resources are added to ensure everyone is up-to-date with the latest content.
• Automated Reminders for Regular Case Study and Reference Updates: Set up automated reminders to review and update case studies and testimonials regularly, ensuring that the content remains fresh and relevant.
• Automated Asset Linking to Use Cases: When new assets are added, they are automatically linked to the appropriate use cases based on predefined classifications.

Integrated Features with Zapier

• Google Workspace: For collaborative editing and management of marketing assets.
• Dropbox: For easy sharing of documents and media files.

Views and Visualization

• Table View: Provides a detailed overview of use cases, references, case studies, and resources.
• Board View: Visualizes the categorization and linking of assets across different stages.‍
• Calendar View: Tracks updates, reviews, and deadlines for marketing materials.